• Across every culture and stage of life, women face unique gender-based pressures that silently weigh on their mental health. Yet too often, the struggle stays hidden.

    8 out of 10 women admit to saying "I'm fine" — even when they're not. It has become a reflexive shield. Because somewhere along the way, many women were taught to be strong, to hold it, to minimize it — leaving them with no space or permission to speak openly.

    Behind this silence, optimism feels fragile and moving forward becomes harder to reach. Lancôme is on a mission to break this silence — helping women recognize early signs before they reach a breaking point.

Turning our mission into actions

Partnering with ADAA and local non profits, we’re raising awareness to break the stigma and promoting prevention through a scientifically validated self-assessment and expert-guided resources. This internationally recognized questionnaire is easy to use, takes only a few minutes, and is underpinned by robust evidence. While it does not replace a professional diagnosis, it offers valuable insights into your mental well-being and helps you determine if further support may be helpful. Because recognizing early signs makes a real difference.

Are you ready to take the first step?

About the “I’M FINE” program

Around 1 in 3 women will face an anxiety or depressive disorder in their lifetime. That's why Lancôme partnered with ADAA (Anxiety and Depression Association of America) and HealthyWomen to develop “I'M FINE” — a program providing scientifically validated self-assessments (GAD-7 and PHQ-8), expert-guided resources, and community building to make women's mental health a priority. Together, we’re raising awareness and promoting prevention to support women to recognize early signs of anxiety and depression.

The GAD-7 and PHQ-8 are primarily designed for adults. They may not be appropriate for children and younger adolescents as their symptoms and experiences of anxiety and depression can differ significantly from those of adults.

The GAD-7 (Generalized Anxiety Disorder-7) and PHQ-8 (Patient Health Questionnaire-8) are internationally recognized mental health screening tools, developed by healthcare professionals over two decades ago. Scientifically validated and available in multiple languages, these questionnaires are designed to measure the severity and symptoms of anxiety and depression. Their strength lies in their simplicity: short, easy to use, and underpinned by robust evidence.

While these tools cannot replace a professional diagnosis, they offer valuable insights into your mental well-being and whether it might be worth seeking further support from a licensed professional.

At Lancôme, we believe that beauty is not only about how we look, but also how we feel and how we lift each other up. And that belief comes with responsibility. In a world where women face increasing pressures, we believe that optimism is a choice — a conscious and courageous choice to see life on the positive side. Yet we know that optimism can be harder to reach when mental health is overlooked. And the numbers speak for themselves: according to ADAA, nearly 1 in 3 women will face an anxiety or depressive disorder in their lifetime. Across cultures and life stages, women navigate gender-based pressures that impact their mental well-being —juggling work, family while going through physiological changes. As a result, anxiety and depression, two of the most common mental health disorders, affect women twice as much as men. That's why, in partnership with ADAA and HealthyWomen, we developed "I'M FINE" — to champion women to recognize early signs.

The GAD-7 and PHQ-8 are valuable screening tools to help you better understand your mental well-being at a specific point in time and identify potential signs of anxiety and depression. However, these questionnaires cannot provide a diagnosis. Only a healthcare professional can provide a formal diagnosis through a comprehensive assessment, considering your full medical history and discussing appropriate treatment options.

Our allies for change

  • Our experts

    Behind the “I’M FINE” program is a global team of mental health professionals dedicated to supporting women’s well-being.

    LEARN MORE
  • Our partners

    With global and local non-profits partners, we foster supportive communities for women's mental health, ensuring no one faces their journey alone.

    LEARN MORE
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